We have all heard the saying, “content is king”
Well, of course, it is!! But creating more content won’t necessarily get you more search traffic.
I bet you are going through the scenario below…
You keep writing content but, for some reason, you aren’t getting the amount of search traffic that you would like to be getting.
Don’t worry, this is very common nowadays, and I will tell you the solution. But first, let’s go over how content marketing is changing.
Over 460 million blogs exist! Yes that’s right! And everyone has the same goal – To get traffic.
So why should someone read yours instead of the others?
Content marketing doesn’t work as well as it used to, and that’s because there are so many blogs, and so much competition.
Oh wait, you just came up with a new topic that you can blog about…but most likely, someone is already blogging about it.
There are so many online tools that you can check keyword competition like SEM Rush, BuzzSumo, SpyFu, but the reality is that you are facing a lot of competition against any keyword.
A blog post that you would publish 7 years ago would do significantly better than publishing the same blog today.
That’s because back then, it was fresh content and people wanted to know more.
Now, when you publish new content, there is a good chance that people have already read something similar. Because of that, why would they want to link to your piece or even share it?
Stats show that only 8 out of 10 people read headlines but only 2 out of 10 click through. That means people feel your content isn’t interesting or that they already know a lot about the subject matter of your content.
But how do you write content that’s fresh?
The trend of blogging has changed. Now it’s all about sharing your life experience and linking it to your topic.
Your life is unique. If you can tie your personal experiences into your content, you’ll do much better
Whether it is data that people haven’t seen before or something based on a personal experience that people can learn from, the posts that are unique and can only be written by you will perform the best.
To find trending topics that you can write about, using your personal experience, you can use Google Trends.
If you have a unique perspective on any of these trends or data, you should consider riding the wave and creating a blog post as soon as possible.
Beware, a lot of people use this tactic and the majority of the traffic will be taken up by popular news sites. But if you have a personal experience or data related to the trend or topic then you can do really well.